Team

Founder Team — Enterprise & GTM

Technical depth to build and market instinct to grow — two founders, one skillset.

Roman Zoun — Head of FinTech and Digital Wallet · Digital Identity · AI & Security

Roman Zoun

Head of FinTech and Digital Wallet · Digital Identity · AI & Security

Roman leads FinTech and wallet initiatives at Swisscom, holds governance roles at OpenWallet and DIDAS, and connects digital identity, security, and GenAI to measurable customer outcomes.

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Ivayla Trifonova — Entrepreneur · AI-Driven Digital Marketing · Retail Innovation

Ivayla Trifonova

Entrepreneur · AI-Driven Digital Marketing · Retail Innovation

Ivayla combines AI-driven digital marketing, SEO, and GEO with tourism and retail ventures — including visit-wallis.ch and the retail product Listel (MVP live, go-to-market).

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Roman Zoun

Roman Zoun works at the intersection of FinTech, digital identity, security, and GenAI. His focus is on trustworthy, largely automated payment and identity processes — from e-ID to digital signatures and seals and GenAI-powered workflows.

Role at Trizoun

At Trizoun, Roman stands for strategic clarity, technical depth, and the bridge between regulation, trust, and innovative digital products. He translates complex technologies and regulatory requirements into concrete product ideas, platforms, and market-ready ventures.

Current roles and mandates

Roman is Head of FinTech and Digital Wallet at Swisscom. He is also a Board Member of the OpenWallet Foundation, Board Member and Adoption Group Lead at DIDAS, and Advisor at DiALOGiFY.

Professional background

  • Swisscom: Head of FinTech and Digital Wallet; previously Head of Wallet / SSI
  • Adnovum: leadership and innovation roles in security solutions, digital identity, human-centered security, and AI
  • adesso Switzerland AG: Senior Software Engineer and Lead Community of Practice Data & AI
  • Otto von Guericke University Magdeburg: PhD in metaproteomics, with a focus on data-driven workflows, data analysis, and scalable processing of complex research data
  • IBM Client Innovation Centers Europe: roles in software engineering and innovation

Ivayla Trifonova

Ivayla Trifonova works at the intersection of AI, digital marketing, retail innovation, and product development. Her focus is making digital products visible, usable, and market-ready — from AI-driven marketing, SEO, and GEO to user-centered product ideas.

Role at Trizoun

At Trizoun, Ivayla stands for go-to-market thinking, AI-driven marketing, and user-centered product development. She brings the perspective of target audiences, visibility, customer acquisition, and market feedback.

Current focus areas

Ivayla develops and tests AI-driven marketing and product approaches for tourism, retail, and local businesses. This includes projects such as visit-wallis.ch (visibility and direct bookings), BI2App (translating BI code, data logic, and technical analyses into understandable business language), and Listel, an in-store shopping experience for brick-and-mortar retail.

Professional background

  • EKZ: Application Manager
  • b.telligent: IT Consultant
  • adesso Switzerland AG: Professional IT Consultant
  • Otto von Guericke University Magdeburg: research and student assistant roles
  • Volkswagen AG: internship in IT and processes

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