Trizoun AI Product Studio · Switzerland
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Team

The team behind Trizoun

Technical depth to build and market instinct to grow — two founders, one skillset.

Roman Zoun

Roman Zoun

Head of FinTech and Digital Wallet · Digital Identity · AI & Security

Roman leads FinTech and wallet initiatives at Swisscom, holds governance roles at OpenWallet and DIDAS, and connects digital identity, security, and GenAI to measurable customer outcomes.

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Ivayla Trifonova

Ivayla Trifonova

Entrepreneur · AI-Driven Digital Marketing · Retail Innovation

Ivayla combines AI-driven digital marketing, SEO, and GEO with tourism and retail ventures — including visit-wallis.ch and the retail product Listel (MVP live, go-to-market).

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Roman Zoun

Roman Zoun works at the intersection of FinTech, digital identity, security, and GenAI. His focus: trustworthy, largely automated payment and identity flows — from e-ID to digital signatures and seals and GenAI — with the goal of solving real customer problems and cutting manual steps.

Current roles and mandates (per profile):

  • Swisscom — Head of FinTech and Digital Wallet (since August 2025); previously Head of Wallet / SSI (May 2024–August 2025), Zurich
  • OpenWallet Foundation — Board Member (since September 2024)
  • DiALOGiFY — Advisor (since November 2023)
  • DIDAS — Adoption Group Lead, Board Member (since June 2023)
  • Adnovum — Head of Security Solutions Offerings (Jan.–May 2024); Head of Innovation Security Solutions (2023–2024), with focus on digital identity, human-centered security, and AI

Earlier experience (selected): Senior Innovation Software Architect at Adnovum (cybersecurity, data privacy, classification of personal data in unstructured text); SSI/Hyperledger Aries; Senior Software Engineer and Lead CoP Data & AI at adesso Switzerland; Cloud Architect / PhD research at Otto von Guericke University Magdeburg (SMACK stack, IoT, data analytics); earlier roles including IBM Client Innovation Centers Europe.

Publications (per profile): work on fast data, metaproteomics workflows, and metaproteomics data analysis.

At Trizoun, Roman brings strategic clarity, technical depth, and the bridge between regulation, trust, and innovative digital products.

Ivayla Trifonova

Ivayla Trifonova works independently at the intersection of AI, digital marketing, and product development (per profile, since January 2026).

Focus areas from her profile:

  • Tourism & visibility: Helping tourism operators — especially vacation rentals — build visible demand through AI-driven digital marketing, SEO, and GEO (search and generative engine optimization). Concrete project: visit-wallis.ch, focused on sustainable visibility and direct bookings.
  • Retail innovation — Listel: Building Listel as an in-store shopping experience: branch-specific lists, gamification, and customer guidance — with goals such as higher revenue per square meter for stores, more efficient weekly shopping for families, and stronger store loyalty. Status: MVP live; go-to-market phase with pilot conversations and feedback from store managers; focus on retail, bulk shopping, and loyalty at the point of sale.

Professional experience (selected, per profile):

  • EKZ — Application Manager (Nov. 2022–Feb. 2025)
  • b.telligent — IT Consultant (May–Oct. 2022), Basel metropolitan area
  • adesso Switzerland AG — Professional IT Consultant (Oct. 2019–Apr. 2022), Zurich
  • Otto von Guericke University Magdeburg — research and student assistant (2013–2016)
  • Volkswagen AG — internship (Sept. 2015–Mar. 2016), Wolfsburg area

At Trizoun, Ivayla brings go-to-market thinking, AI marketing, and retail/tourism experience — from visible demand to user-centered product ideas.

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