Enterprise architecture
Digital wallets, e-ID, GenAI, and security — Roman's Swisscom-scale day job applied to our ventures.
Trizoun is Roman Zoun and Ivayla Trifonova — Tri + Zoun. Enterprise FinTech architecture meets Go-to-Market instinct. We ship real products part-time and seek partners who invest in execution and the next GTM step.
Portfolio of shipped work 2 founders FinTech · Retail · GenAI Switzerland
Capability-first: team depth, shipped portfolio, honest early-stage ask.
Digital wallets, e-ID, GenAI, and security — Roman's Swisscom-scale day job applied to our ventures.
Retail, AI marketing, and validation — Ivayla tests ideas and runs lean GTM before scaling spend.
URLs, App Store listings, public repos — not slide decks. Built part-time, ready for focus with capital.
Early stage — shipped work with a clear investment path.
Automated guest lifecycle for Leukerbad landlords: send one link, guests complete tourist tax registration on their phone.
Open concept and public repo: branch-specific lists aligned to real walking paths, local promos, and light gamification — neutral, without replacing brand choice with ads.
Marketing platform for Swiss SMEs: campaigns, content planning, automated posts, reels, and publishing — built for salons, massage practices, and dance studios.
Technical depth and market instinct — without outsourcing the hard parts.
Head of FinTech and Digital Wallet · Digital Identity · AI & Security
Roman leads FinTech and wallet initiatives at Swisscom, holds governance roles at OpenWallet and DIDAS, and connects digital identity, security, and GenAI to measurable customer outcomes.
LinkedIn ↗Entrepreneur · AI-Driven Digital Marketing · Retail Innovation
Ivayla combines AI-driven digital marketing, SEO, and GEO with tourism and retail ventures — including visit-wallis.ch and the retail product Listel (MVP live, go-to-market).
LinkedIn ↗How we think about AI, product, and building with small teams.
When you present a product, bold motion, playful gimmicks, and hidden easter eggs can be the difference between polite interest and shares that drive traction.
Ivayla Trifonova
Two people can ship serious products when roles are clear, content lives outside the codebase, and every sprint has one measurable outcome.
Roman Zoun
Ivayla and Roman worked at full throttle for years — until we realized we could do more than execute someone else's roadmap. Trizoun began during pregnancy and became part of how we live and build.
Ivayla Trifonova